“We look forward to the opportunity of enhancing our presence in Las Vegas, which will always be one of the most iconic entertainment markets in the world.” “This agreement marks an exciting chapter for Hard Rock, in Las Vegas and beyond,” Hard Rock International Chairman Jim Allen said in a statement. Hard Rock International also acquired all the intellectual property, memorabilia, signage and merchandise in the deal. The deal with Houston-based Juniper Capital gives Hard Rock International the opportunity to develop, own, license, manage or operate a Hard Rock-branded casino and resort in Las Vegas and the surrounding Cook County, where it had previously been barred from using the brand.
LAS VEGAS, Nev. - Hard Rock International, an enterprise of The Seminole Tribe of Florida, has acquired all rights to the Hard Rock brand for the Las Vegas market.
